Ebook: Location-based marketing for dummies
Author: Strout Aaron, Schneider Mike
- Tags: Internet marketing--Social aspects, Online social networks--Economic aspects, Social media--Marketing, Social media--Research, Social media--Economic aspects, Consumers--Research, Customer relations, Marketing, Marketing--Management, Social networks, Business communication, Consumer behavior, Internet marketing, Branding (Marketing), Social media -- Research, Social media -- Economic aspects, Social media -- Marketing, Consumers -- Research, Internet marketing -- Social aspects, Online social networks -- Economic
- Series: For dummies
- Year: 2011
- Publisher: John Wiley & Sons
- City: Hoboken;NJ
- Language: English
- epub
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business;Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.
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