Ebook: Anime's media mix: franchising toys and characters in Japan
Author: Steinberg Marc
- Tags: Animated films--Japan--History and criticism, Animated television programs--Japan--History and criticism, Cartoon characters--Japan, Character merchandising--Japan, Character toys--Japan, Comic strip characters--Japan, Comic books strips etc.--Japan--History and criticism, Character merchandising, Animated films, Animated television programs, Cartoon characters, Character toys, Comic books strips etc, Comic strip characters, Government publication, Criticism interpretation etc, Character merchandising --
- Year: 2012
- Publisher: University of Minnesota Press
- City: Minneapolis;MN;Japan
- Language: English
- pdf
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
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