Ebook: Virtual social identity and consumer behavior
Author: Solomon Michael R., Wood Natalie T
- Tags: Consumer behavior, Group identity, Virtual reality, Electronic books
- Year: 2015
- Publisher: Routledge
- City: London;New York
- Language: English
- pdf
pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds.
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