Ebook: X: the experience when business meets design

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you’re not around?

Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one-another, customer experience is your brand.

Bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. The future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. 

This isn’t your ordinary business book. It was actually designed to be what I hope is a sensational experience. Its aesthetic was meant to evoke emotion...