Ebook: Confessions of the pricing man: how price affects everything

Preface: Confessions -- Chapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price differentiation: The high art -- Chapter 8 Innovations in pricing -- Chapter 9 Pricing in crises and price wars -- Chapter 10 What the CEO needs to do.;The worldℓ́ℓs foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. ℗ℓ In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simonℓ́ℓs lifelong journey has taken him from rural farmersℓ́ℓ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world.℗ℓ Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage.℗ℓ Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. ℗ℓ ℓ́ℓThis is the best book I know to open your mind to the practical problems in setting your prices.ℓ́ℓ PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. ℗ℓ ℓ́ℓHermann Simon is ℓ́ℓThe Pricing Manℓ́ℓ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics ℓ́ℓ and it will help your company also.ℓ́ℓ KEVIN MITCHELL, President, The Professional Pricing Society, Inc. ℗ℓ ℓ́ℓHermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ℓ́ℓwillingness to payℓ́ℓ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.ℓ́ℓ WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It) ℗ℓ.