Ebook: Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

Praise for MATTER; CONTENTS; INTRODUCTION; WHAT DOES IT TAKE TO CREATE MORE VALUE?; WHERE DO YOU FIND THE OPPORTUNITIES TO CREATE MORE VALUE?; HOW DO YOU BUILD THE CAPABILITY TO DELIVER MORE VALUE, YEAR AFTER YEAR?; SECTION ONE: ELEVATED PERSPECTIVE; CHAPTER 1 DEFINE: Discover Your Edge of Disruption; HAVE THE COURAGE TO CHALLENGE ASSUMPTIONS; TAKE AN OPTIMISTIC STANCE; EXPLORE THE UNANSWERED QUESTIONS; CHAPTER 2: LEARN: Establish Your Point of View; TAKE INTELLIGENT RISKS IN THE REAL WORLD; CO-CREATE WITH YOUR CUSTOMERS AND YOUR MARKET; KNOW WHAT YOU KNOW; MOVE FROM IDEAS TO INSIGHTS.;Organizations ever better. It's time to see yourself as a leader, and to invest beyond your four walls. Start the exciting journey and become a business that is stronger, elevated. simply, better"--;"Going head-to-head with competitors is a recipe for slow growth and low margins. There's a way to do better. DPR Construction is a $2.5 billion company operating in the fiercely competitive and highly commoditized construction industry. Unlike most of its peers, it has achieved years of spectacular growth and has currently reached number ten on Fortune's "Best Places to Work" list. How did it accomplish this? By being better. Back when DPR was small and relatively unknown, the company launched itself ahead of the pack by becoming an expert in emerging customer needs like digital infrastructure, energy efficiency, and green materials. Instead of waiting for clients to come to it with problems, DPR introduced clients to solutions they didn't even know they wanted. The strategy paid off so well that when Apple decided it would build its futuristic head office in Silicon Valley, DPR was its obvious choice. Matter, the fruit of ChangeLabs Founder and President Peter Sheahan's three-year research project, identifies dozens of companies that became the obvious choice in crowded markets. These companies transcended disruption by proactively rethinking their industries and developing new business models. Showing remarkable curiosity, creativity, courage, and generosity, they held themselves accountable for taking customers on a journey toward the future. They became beacons of innovation and collaboration, elevating their business models, their relationships-and inevitably, their results. Better organizations are remarkably diverse. From high-profile brands like Adobe and Nike, to boutiques like Lang Marketing and BlueShore Financial, organizations of all shapes and sizes have utilized the forward-looking strategies described in this book with dramatic results: more revenue, more sustainability, bigger profit margins, and greater market share. Matter offers illustrative case studies and a tactical framework that will become your blueprint for making your.