Ebook: Unselling: stop selling, start connecting

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We''ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need.;Cover; TItle Page; Copyright; Contents; Chapter 1 UnSelling; Chapter 2 Joshie Is Branding; Chapter 3 Funnel Vision; Chapter 4 Remedies for Funnel Vision; Chapter 5 Pulse; Chapter 6 Air Canada versus WestJet; Chapter 7 External Pulse Factors and Trends; Chapter 8 Our Return Policy Is for You Not to Return; Chapter 9 Taking the Customer Pulse; Internal Customer Factors and AIM; Chapter 10 Are You in the Customer Tolerating Business?; Chapter 11 Internal Factors and AIM; Aspiration; Information; Motivation; Chapter 12 Aspiring to Be a Jedi; Chapter 13 Information; Chapter 14 Motivation.