Ebook: Fail fast or win big: the start-up plan for starting now

Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.;-- costly. -- connect with real customers and determine quickly whether their idea is -- entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.