Ebook: Conducting Research Surveys via E-Mail and the Web

Ch. 1: Introduction -- ch. 2: Background on the survey process -- ch. 3: Literature review of web and e-mail surveys -- ch. 4: Choosing among the various types of Internet surveys -- ch. 5: Guidelines for designing and implementing internet surveys -- ch. 6: Internet survey case studies -- ch. 7: Conclusions -- Appendix A. Literature review of response rates -- Appendix B. Summary of evidence in the literature -- Appendix C. How effective is using a convenience sample to supplement a probability sample?;Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.