Ebook: Customer Analytics For Dummies
Author: Sauro Jeff
- Tags: Consommateurs--Comportement--Informatique, Consommateurs--Recherche--Informatique, Exploration de données (Informatique), Marketing--Recherche, Consommateurs -- Comportement -- Informatique, Consommateurs -- Recherche -- Informatique, Exploration de données (Informatique), Marketing -- Recherche
- Series: For dummies
- Year: 2015
- Publisher: John Wiley & Sons
- City: Hoboken;NJ
- Language: English
- epub
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into...
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