Ebook: 50 Management Ideas You Really Need to Know
Author: Russell-Walling Edward
- Tags: BUSINESS & ECONOMICS--Industrial Management, BUSINESS & ECONOMICS--Management, BUSINESS & ECONOMICS--Management Science, BUSINESS & ECONOMICS--Organizational Behavior, Entrepreneurship, Management, BUSINESS & ECONOMICS -- Industrial Management, BUSINESS & ECONOMICS -- Management, BUSINESS & ECONOMICS -- Management Science, BUSINESS & ECONOMICS -- Organizational Behavior
- Year: 2008
- Publisher: Quercus
- City: New York;NY
- Language: English
- epub
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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