The continuing story of the rise and fall of good food finds us at the end of a decade of exceptional growth and opportunity, yet once again in crisis. Our food culture has taken a turn for the worse. Recession has slowed the good food revolution as shoppers cut back on quality ingredients and head for the budget lines. Education about food is limited to the voices of TV chefs, mostly men, whose testosterone driven pursuits include hunter gathering, butchery, deep sea fishing and cooking inimitably difficult recipes. Their programmes do nothing to solve the everyday predicament of real people: putting economical, common sense food on the table. Even when a woman gets her small piece of TV airtime, she is either the love interest that licks her chocolaty fingers to camera, or she is a former author of kitchen bibles advising viewers to cobble together meals using unhealthy and expensive processed ingredients. Progress is slowing down, thanks to food television. We believe in...