Ebook: How Risky Is It, Really?

Acknowledgments; Introduction; Chapter 1 This is Your Brain on Fear; The Amygdala to the Rescue: Hard-Wired to Fear First and Think Second; The Fear Response Continues; Built-In Fears; Chapter 2 Bounded Rationality: Because Reason Alone Can't Keep You Safe; Mental Shortcuts for Making Decisions; The Framing Effect; Categorization: The Representativeness Effect; Loss Aversion; Anchoring and Adjustment; The Awareness/Ready Recall Effect; Innumeracy; Optimism Bias; Chapter 3 Fear Factors: Why Some Threats Feel Scarier Than Others; Principles behind Risk Perception Factors.