Ebook: How Risky Is It, Really?
Author: Ropeik David
- Tags: Fear, Electronic books
- Year: 2010
- Publisher: McGraw-Hill Education
- City: New York;USA
- Language: English
- epub
Acknowledgments; Introduction; Chapter 1 This is Your Brain on Fear; The Amygdala to the Rescue: Hard-Wired to Fear First and Think Second; The Fear Response Continues; Built-In Fears; Chapter 2 Bounded Rationality: Because Reason Alone Can't Keep You Safe; Mental Shortcuts for Making Decisions; The Framing Effect; Categorization: The Representativeness Effect; Loss Aversion; Anchoring and Adjustment; The Awareness/Ready Recall Effect; Innumeracy; Optimism Bias; Chapter 3 Fear Factors: Why Some Threats Feel Scarier Than Others; Principles behind Risk Perception Factors.
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