Ebook: The innovator's manifesto: deliberate disruption for transformational growth

Prologue: explanation vs. prediction -- A problem of prediction -- The 5 percentage point solution -- How -- If -- When and how long -- Deliberately disruptive -- Investing for innovation -- Organized innovation -- Epilogue: creative creation -- Appendix a: the limitations of the experimental design -- Appendix b: image illusions -- Appendix c: experimental method and statistical analysis -- Appendix d: divisional revenues generated by disruption at j & j.