Ebook: Badass: Making Users Awesome
Author: Sierra Kathy
- Tags: Consumer satisfaction, New products--Marketing, New products -- Marketing
- Year: 2015
- Publisher: O'Reilly
- City: Beijing
- Language: English
- pdf
Think badass -- The user journey -- Science of badass -- Building skills -- Perceptual exposure -- Remove blocks -- Progress + payoffs -- Design -- Reduce cognitive leaks -- Escape the brain's spam filter.
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