Ebook: Introducing Entrepreneurship: A Practical Guide
Author: Price Alison, Price David
- Tags: Entrepreneurship, New business enterprises--Management, Electronic books, New business enterprises -- Management
- Series: Introducing (Thriplow England)
- Year: 2013
- Publisher: Icon Books Ltd
- City: London
- Language: English
- azw3
Introducing Entrepreneurship: A Practical Guide reveals the stories of the world's greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture? while avoiding the pitfalls of pursuing a pipe dream.;Cover; Title page; Copyright information; About the authors; Authors' note; Dedication; Contents; Introduction; 1. Why become an entrepreneur?; 2. The emotional roller coaster; 3. On your own or with a partner?; 4. Working out what you have to offer; 5. Finding your niche; 6. Researching and testing the market; 7. Deciding what action you can afford to take; 8. Making sure the price is right; 9. Setting up the business infrastructure; 10. Branding your venture; 11. Branding yourself; 12. Setting up your website; 13. Get the assets and equipment to launch.
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