Ebook: International business: the challenges of globalization
Author: Wild John J., Wild Kenneth L
- Tags: Commerce international, Entreprises multinationales--Gestion, International business enterprises--Management, International trade, International business enterprises -- Management, Entreprises multinationales -- Gestion
- Year: 2016
- Publisher: Pearson
- City: Boston
- Edition: 8th edition
- Language: English
- pdf
Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Bibliographic references -- Index.
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