Ebook: The Buying Brain: Secrets for Selling to the Subconscious Mind
Author: Patel Harish, Pradeep A. K
- Tags: Consumer behavior, Marketing--Psychological aspects, Neuromarketing, Shopping--Psychological aspects, Audiobooks, Shopping -- Psychological aspects, Marketing -- Psychological aspects
- Year: 2014
- Publisher: Wiley
- City: Grand Haven;Michigan
- Edition: Unabridged
- Language: English
- epub
Explains how neuroscience is impacting buying and selling decisions and how businesses can use the information to build stronger brands and create effective marketing.
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