Ebook: The big blue machine: how Tory campaign backrooms changed Canadian politics forever

An inside account of the Progressive Conservatives campaign organization.
The Progressive Conservative Party's big blue machine pioneered techniques that centralized campaign control, tied media communications and political advertising to values-based opinion polling, shifted media focus onto tightly orchestrated leaders tours, standardized party look and policy messages, and reinvented partisan fundraising through direct solicitation from a broad base of donors. J. Patrick Boyers behind-the-scenes account reveals how and why Progressive Conservative campaign innovations (most imported from the U.S.) transformed techniques of political control, communications, advertising, polling, policy, and fund-raising until the blue machine backroom operations transformed Canadian politics forever.
Patricks direct experience in these changes, and interviews with key players from Tory backrooms, enrich this authentic and timely account. His account of the formidable...