Ebook: Marketing to millennials for dummies
Author: Padveen Corey
- Tags: BUSINESS & ECONOMICS--Industrial Management, BUSINESS & ECONOMICS--Management, BUSINESS & ECONOMICS--Management Science, BUSINESS & ECONOMICS--Organizational Behavior, Consumer behavior, Generation Y--Attitudes, Target marketing, Young adult consumers--Attitudes, Electronic books, Young adult consumers -- Attitudes, Generation Y -- Attitudes, BUSINESS & ECONOMICS -- Industrial Management, BUSINESS & ECONOMICS -- Management, BUSINESS & ECONOMICS -- Management Science, BUSINESS & ECONOMICS -- Organizational Beh
- Series: For dummies
- Year: 2017
- Publisher: John Wiley and Sons
- City: Hoboken;NJ
- Language: English
- pdf
Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Getting Started with Marketing to Millennials; Chapter 1 Getting to Know Millennials; Discovering Why Millennials Matter; There is power in numbers; Millennials influence the economy; They're a connected generation; Leveraging Millennial Influence; Identifying key influencers; Nurturing relationships; Meeting Millennials Where They Are; Communication; Sharing; Decision-making; Chapter 2 Creating a Modern View of Millennials.;Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --
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