Ebook: The Unpublished David Ogilvy

Cover Page; Title Page; Copyright Page; Foreword; Contents; 1. Early Years; 2. Notes, Memos, and Letters; 3. Lists; 4. Speeches and Papers; 5. "Principles of Management" and "Corporate Culture"; 6. "Leadership: The Forgotten Factor in Management"; 7. David Ogilvy at 75 -- An interview at his home in France; Chronology of David Mackenzie Ogilvy; Footnotes; Chapter 2; *; *; Chapter 3; *; Chapter 4; *; *; *;First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; becau.