Ebook: The moral premise: harnessing virtue & vice for box office success

pt. 1: History and theory -- Premises and values -- What Socrates and Seinfield have in common -- The moral premise in modern writing guides -- Storytelling's natural law and processes -- Structure of the moral premise -- Identification and the moral premise -- pt. 2: Application -- Strategic processes -- Step 1: Determine the controlling virtue -- Step 2: Determine the controlling vice -- Step 3: Determine the moral premise -- Step 4: Determine the movie's genre -- Step 5: Determine the protagonist's physical goal -- Step 6: Determine the protagonist's physical obstacles -- Step 7: Determine the major dramatic beats -- Step 8: Sequence the dramatic beats -- Braveheart: a capstone example.