Ebook: Interactive design: an introduction to the theory and application of user-centered design

What is user-centered design (UCD) and why do we need it? -- Collaborating with your team and your client -- Goals, users, and success criteria -- Getting to know your users -- Know your competitors -- Content is king -- Designing for the right device -- Guide, motivate, and engage the user -- Building sitemaps, wireframes and prototypes -- Branding the experience -- What can you learn from usability testing? -- If you build it, they won't always come -- marketing the experience -- Watch, learn, and adapt -- Looking into the future.