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cover of the book Radio programming tactics and strategy

Ebook: Radio programming tactics and strategy

Author: Norberg Eric G

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07.02.2024
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The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals.
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