Ebook: Radio programming tactics and strategy
Author: Norberg Eric G
- Tags: Radio programs--Planning, Livres électroniques, Radio programs -- Planning
- Series: Broadcasting & cable series
- Year: 2016
- Publisher: Taylor and Francis
- City: Abingdon England;New York
- Language: English
- epub
The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals.
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