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cover of the book The designful company: how to build a culture of nonestop innovation

Ebook: The designful company: how to build a culture of nonestop innovation

Author: Neumeier Marty

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07.02.2024
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Essays in de lijn met de nieuwe hype rond "authenticiteit". Over nieuwe wegen (gerelateerd aan service design thinking) die het strategisch management volgens Neumeier moet gaan volgen om in de markt te blijven en te kunnen innoveren: esthetische producten, betekenisvolle brands, ethische bedrijfsvoering.
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