Ebook: Selling sickness: how the drug companies are turning us all into patients
Author: NetLibrary Inc., Cassels Alan, Moynihan Ray
- Tags: Australia overseas comparisons., Diseases., Marketing., Medical research., Pharmaceuticals., Treatment., Advertising--Drugs, Drug Industry, Drugs--Marketing, Drugs--Prescribing, Drugs--Prescribing--Great Britain, Drugs--Side effects, Medication abuse--Sociological aspects, Pharmaceutical industry, Pharmaceutical industry--Sociological aspects, Public health, Electronic books, Drugs -- Side effects, Pharmaceutical industry -- Sociological aspects, Medication abuse -- Sociological aspects, Drugs -- Prescribing -- Gre
- Year: 2005
- Publisher: Allen & Unwin
- City: Crows Nest;N.S.W;Great Britain
- Language: English
- pdf
Selling to everyong (High cholesterol) -- Doughnuts for the doctors (Depression) -- Working with celebrities (Menopause) -- Partnering with patients (Attention deficit disorder) -- Making risks into medical conditions (High blood pressure) -- Advertising disease (Pre-menstrual dysphoric disorder) -- Shaping public perceptions (Social anxiety disorder) -- Testing the markets (Osteoporosis) -- Taming the watchdogs (Irritable bowel syndrome) -- Subverting the selling (Female sexual dysfunction) -- Epilogue: What can we do?
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