Ebook: The transformational consumer: fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser

Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.;This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.