Ebook: Campaigns and Elections American Style
Author: Nelson Candice J., Thurber James A
- Tags: POLITICAL SCIENCE--Political Process--General, Campaign management--United States, Political campaigns--United States, Political campaigns, Campaign management, Political campaigns -- United States, Campaign management -- United States, POLITICAL SCIENCE -- Political Process -- General, United States
- Series: Transforming American politics series (2002)
- Year: 2010
- Publisher: Westview Press
- City: Boulder;CO;United States
- Edition: 3rd ed
- Language: English
- epub
Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research.;Understanding the dynamics and the transformation of American campaigns / James A. Thurber -- Creating a winning campaign strategy / David Winston -- The use of survey research in campaigns / Glen Bolger -- Strategics and tactics of fund-raising in 2008 / Candice J. Nelson -- Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado -- The selling of the president in a converged media age / Leonard Steinhorn -- How the media covered the 2008 election: the role of earned media / Dotty Lynch -- Fieldwork in contemporary election campaigns / Paul S. Herrnson -- Dimensions of campaigns in the age of digital networks / Alan Rosenblatt -- Election law is the new rock and roll / Chris Sautter -- Campaign ethic in a changing world / Carol A. Whitney -- Madness in Michigan : a microcosm of election American style / David A. Dulio -- Campaigns matter / Candice J. Nelson.
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