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"The National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in men's basketball and football are little more than indentured servants. The ocean of cash generated by these college sports enriches schools, conferences, coaches, TV networks, and apparel companies-- everyone except those who give their blood and sweat to entertain the fans. Nocera and Strauss tell the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA.;"Why do they hate me so much?" -- The turncoat -- "How do I get one of those deals?" -- "Somebody ought to file a lawsuit" -- "Volandatory" practice -- The cash king of college sports -- The branding of Myles Brand -- The collegiate model -- The deposition -- "Dude, you're on a video game" -- Magnifico Excelentisimo" -- "The way you were taught to play" -- "The whiff of the plantation" -- Class is in -- All players united -- Amateur hour -- The sky didn't fall -- Appendix 1. Excuses, not reasons -- Appendix 2. National letter of indenture.
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