Ebook: The language of leaders: how top CEOs communicate to inspire, influence and achieve results

Foreword -- Thanks -- Introduction: communicate to inspire -- Why you need to be a better communicator if you want to lead -- Leadership transformed : life in the fi shbowl -- The 12 principles of leadership communication -- The fundamentals -- Learn to be yourself, better -- Provide a framework for leadership and action, through mission and values -- Communicate the future to drive the present -- Bring the outside in and focus on building relationships and trust -- Engage and align through conversations -- Communicate, communicate, communicate -- It's all about them : the need for audience centricity -- The inspiring effect of listening leaders -- Stand up to stand out : why you need a point of view -- The power of stories -- Watch out for the undermining signals beyond the words -- Prepare properly for public platforms -- Learn, rehearse, review, improve : become fluent in the language of leaders -- Leadership in the public sector : is it different? -- If you remember nothing else -- Your cut out and keep guide to being inspiring -- The tough questions all leaders need to ask of themselves -- Index.