Ebook: Crossing the chasm: marketing and selling technology project
Author: Moore Geoffrey A
- Tags: Business, BUSINESS & ECONOMICS--Management, Electronic books, BUSINESS & ECONOMICS -- Management
- Year: 2012
- Publisher: HarperCollins e-Books
- Language: English
- epub
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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