Ebook: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Author: Moore Geoffrey A
- Tags: Marketing, Spitzentechnologie, High technology--Marketing, Technological innovations--Marketing, Selling--High technology, Nonfiction, Selling -- High technology, High technology -- Marketing, Technological innovations -- Marketing
- Series: Collins Business Essentials
- Year: 2014
- Publisher: HarperCollins
- City: New York;NY
- Edition: 3e edition
- Language: English
- azw3
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.
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