Ebook: Brain Disruption: Radical Innovation in Business through Improv

Section 1. Your brain: Divergent thinking -- More ideas = more creativity -- Why does creativity matter? -- Increasing your creativity and divergent thinking skills ; Section 2. The dream team: We build this team by picking straws -- Team performance -- The neuroscience behind improv and creativity -- Brain disruption -- Improvisational collaboration ; Section 3. The four rules of improv: Rule 1: yes, and ... -- "No" and "Yes, but ..." -- One more comment on yes, and ... -- Rule 2: listen -- Rule 3: support your teammates at all costs -- Rule 4: trust your instincts -- The importance of the rules ; Section 4. Culture: A culture of innovation and creativity -- Let's celebrate the thing we hate most: failure -- Is anybody listening? -- Know when to lead, know when to follow -- Personality assessments -- Your people don't trust your company (by default) -- The innovation contract -- The idea pipeline -- Finally ... fun and laughter! ; Section 5. The brain disruption 4i methodology: Improv -- Identify -- Imagine -- Implement -- Time boxing -- When all else fails, stand up -- Innovation room -- Final thoughts -- Appendix.;In this book, the authors share methods to getting individuals, teams and organizations to step up and solve problems. Steeped in the world of improv comedy, this guide provides a window into the neuroscience behind creativity and idea generation. Filled with exercises and activities, the reader will be able to apply the lessons in this book almost immediately.