Ebook: Roadside MBA: backroad lessons for entrepreneurs, executives, and small business owners

Prologue: Lighthearted (and in search of footwear) we take to the open road -- Scaling a business -- Establishing barriers to entry -- Product differentiation -- Setting prices -- Managing your brand -- Negotiating effectively -- Hiring -- Incentives for employees -- Delegation -- Battling the big boys -- Strategy is a continuous process.