Ebook: Designing B2B brands: lessons from Deloitte and 195,000 brand managers
Author: Martínez Onaindía Carlos, Resnick Brian
- Tags: Brand management, Corporate image, Product design, Trade marks, Brand name products--Management, Branding (Marketing)--Management, Logos (Symbols)--Design, Trademarks--Design, Branding (Marketing) -- Management, Brand name products -- Management, Logos (Symbols) -- Design, Trademarks -- Design, Brand name products
- Year: 2013
- Publisher: Wiley
- City: Hoboken;N.J
- Language: English
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