Ebook: The contrarian effect: why it pays (big) to take typical sales advice and do the opposite

Praise; Title Page; Copyright Page; Acknowledgements; Introduction; Sign of the Times; Birth of a Salesman; We're Not in Kansas Anymore; Caution: You're in the No-Spin Sales Zone; Follow the Leader; For Your Consideration; Section 1 -- Two Left Feet; The Biggest Loser; Pitches, Pitches, Everywhere; Mother May I?; Bull's-Eye; The Usual Suspects; Reasonable Doubt; Groundhog Day; The Little Engine That Could; Section 2 -- Center of the Universe; The Butcher, the Baker, the Candlestick Maker; Oompa, Loompa, Doopity Dee; Easier Is Not Always Better; It's All Fun and Games Until ...;Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.