Ebook: Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity

A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global suc.;COVER PAGE; TITLE PAGE; COPYRIGHT PAGE; DEDICATION; CONTENTS; INTRODUCTION; PART ONE: WHY WE CAN' T COMPETE ABROAD, OR WHAT HAPPENED TO OUR COJONES?; 1 TIME TO WAKE UP; 2 STEEL DINOSAUR; 3 TARIFFS AND TRAINS: HISTORY'S LAST SPIKE; 4 THE MILK MAFIA AND OTHER STORIES; 5 WHY MEXICANS DON'T DRINK MOLSON; 6 TEAM CANADA AND TEQUILA: THE PITFALLS OF GOVERNMENT TRADE POLICY, PROMOTION AND FINANCE; PART TWO: WHY ALL IS NOT LOST: HOW TO GET FROM BUFFALO TO BEIJING; 7 DRAGON SLAYERS AND DEPANNEUR DYNASTIES; 8 MULTICULTURAL MEAL TICKET, OR MULTIPLE SOLITUDES?; 9 THE MEXICAN LUNCH, OR A MUG'S GAME?