Ebook: Play bigger: how pirates, dreamers, and innovaters create and dominate markets
Author: Lochhead Christopher, Maney Kevin, Peterson Dave, Ramadan Al
- Tags: branding, forretningsudvikling, markedsføring, virksomheder, virksomhedsledelse, virksomhedsstrategi
- Year: 2016
- Publisher: HarperCollins
- City: New York
- Language: English
- epub
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it in the market over time, by applying the new discipline of category design
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