Ebook: The user''s journey: storymapping products that people love

Like a good story, successful design is a series of engaging moments structured over time. The User''s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a ''story first'' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy."--Back cover;Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb