Ebook: Hegarty on advertising: turning intelligence into magic
Author: Hegarty John
- Tags: Grossbritannien, Hegarty John, Werbung, Advertising agencies--Management, Advertising executives, Biographies, Hegarty John -- Biography, Advertising executives -- Biography, Advertising agencies -- Management
- Year: 2011
- Publisher: Thames & Hudson
- City: London
- Language: English
- epub
John Hegarty is one of the world's most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
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