Ebook: Ethical chic: the inside story of the companies we think we love
Author: Hawthorne Fran
- Tags: Brand loyalty, Brand loyalty--United States, Business ethics, Business ethics--United States, Corporate image, Corporate image--United States, Corporations--Moral and ethical aspects, Corporations--Moral and ethical aspects--United States, Social responsibility of business, Social responsibility of business--United States, Case studies, Corporations -- Moral and ethical aspects -- United States -- Case studies, Business ethics -- United States -- Case studies, Social responsibility of business -- United Stat
- Year: 2012
- Publisher: Beacon Press
- City: Boston;United States
- Language: English
- epub
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
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