Ebook: Fizz harness the power of word of mouth marketing to drive brand growth

Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word of mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word of mouth marketing.;Word of mouth is the oldest and most effective form of marketing. It is now being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. You will learn how to: develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating WOMM campaigns; find, engage, and train influencers to promote your brand; and measure your campaign's success with accurate analytics. Wright used these methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon; expanded the market for chocolate milk; and orchestrated the turnaround growth of the BISSELL sweeper. --