Ebook: Taken for granted: the remarkable power of the unremarkable

Cover; Title; Copyright; Contents; Preface; 1 The Marked and the Unmarked; 2 Semiotic Asymmetry; Semiotic Weight; Tacit Assumptions and Cognitive Defaults; The Common and the Exceptional; 3 Social Variations on a Theme; Marking Traditions; Marking Conventions; Situational Variability; Marking Battles; 4 The Politics of Normality; Normality and Deviance; The Shape of Normality; Normalizing and Othering; Representativeness; Neutrality and Invisibility; Self-Evidence and Cognitive Hegemony; 5 Semiotic Subversion; Marking the Unmarked; The Politics of Foregrounding; Academic Foregrounding.