Ebook: Inside Coca-Cola: a CEO's life story of building the world's most popular brand
- Tags: BUSINESS & ECONOMICS--Corporate & Business History, Chief executive officers, Soft drink industry, Biographies, Isdell Edward Neville -- 1944-, Coca-Cola Company, Chief executive officers -- Biography, BUSINESS & ECONOMICS -- Corporate & Business History
- Year: 2012
- Publisher: St. Martin's Press
- City: New York
- Edition: First St. Martin's Griffin edition
- Language: English
- epub
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.;A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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