Ebook: The impact equation: are you making things happen or just making noise?
Author: Brogan Chris, Smith Julien
- Tags: BUSINESS & ECONOMICS--E-Commerce--Internet Marketing, New products, Social media, Creative thinking, Entrepreneurship, Internet marketing, BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
- Year: 2012
- Publisher: Portfolio Hardcover
- City: New York
- Language: English
- mobi
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.;Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility.
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