Ebook: Million dollar muscle: a historical and sociological perspective of the fitness industry

Prologue and fitness industry outline -- Biographies: Adrian and Doug's story -- The over-commercialization of the fitness industry -- Evolution of the fitness industry -- Individual versus society -- Ornamental musculinity -- Founding fathers of the fitness industry -- What is fitness? -- The benefits of exercise -- Social psychology of bodybuilding -- The gym business -- The state of the industry -- Performance and appearance enhancements -- Steroids -- The supplement industry -- Inter-industry rivalries -- Fitness industry controversies -- The cool down: summary.