Ebook: Mastering Type: The Essential Guide to Typography for Print and Web Design

History : in the beginning there was communication ; Birth of the modern written language ; Uses of type ; Type and art ; Type moving forward ; Modern type design ; The next frontier -- Letter : Serif and sans serif ; Parts of a character ; Classification of letterforms ; Type styles ; Typeface design ; Designing with letters ; An interview with Ken Barber ; Letter gallery -- Word : Emotional type ; Choosing the right typeface ; Kerning ; Tracking ; Ligatures ; Case ; Numbers ; Legibility vs. readability ; Designing with words ; An interview with Holly Tienken ; Word gallery -- Sentence : Word spacing ; Leading ; Alignment ; Line length ; Punctuation ; Designing with sentences ; An interview with Jessica Hische ; Sentence gallery -- Paragraph : Visual tone ; Varying sizes ; Initial caps ; Complementary type pairs ; Type issues ; Designing with paragraphs ; An interview with Amanda Geisinger ; Paragraph gallery -- Page : Layout, design and communication ; Gestalt theory ; Relationships ; Grid ; Visual concept ; Designing with pages ; An interview with Steven Brower ; Page gallery -- Screen : Going digital ; Electronic media ; Layout ; Effective typography ; Designing for screen ; An interview with Jason Santa Maria ; Screen gallery -- Appendix : The evolution of type hierarchy in interactive design's transformation to traditional media.;Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website?all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication?in whatever form it takes. By breaking down the study of type into a systematic progression of.