Ebook: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Now updated with fresh content from the authors, this book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth. The text presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.