Ebook: Trust: Creating the Foundation for Entrepreneurship in Developing Countries
Author: Khanna Tarun
- Tags: Confiance, Consumers, Consumers--Developing countries, Customer relations, Customer relations--Developing countries, Entrepreneuriat, Entrepreneurship, Entrepreneurship--Developing countries, Entreprises, Social responsibility of business, Social responsibility of business--Developing countries, Trust, Trust--Developing countries, Consumers -- Developing countries, Customer relations -- Developing countries, Entrepreneurship -- Developing countries, Social responsibility of business -- Developing countries, Trus
- Year: 2018
- Publisher: Berrett-Koehler Publishers
- City: Williston;VT;USA
- Language: English
- epub
Trust
Creating the Foundation for Entrepreneurship in Developing Countries
Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." If a product is FDA-approved we feel confident it's safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don't demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug.
This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it...
Creating the Foundation for Entrepreneurship in Developing Countries
Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." If a product is FDA-approved we feel confident it's safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don't demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug.
This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it...
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